The fastest way to reach a new retailer before competitors

A short playbook for selling into brand-new storefronts.

Most B2B lead lists sell you scale — hundreds of thousands of businesses, the same ones your competitors already bought. The problem is that an established store already has its distributor, its POS, and its insurer. The opportunity isn't size; it's timing.

A license is a buying signal

When a business gets licensed, it is actively choosing vendors — often for the first time. That is the one moment you can win the account without displacing an incumbent. Across the categories we track, several thousand regulated businesses are licensed every month, out of a base of over 555,185 active retailers nationwide.

First contact wins

• Speed: reach the owner in the first weeks, not after a quarterly list refresh.
• Completeness: a name and address isn't enough — you need the owner and a phone number to actually make contact.
• Freshness: a feed that updates as new licenses are issued beats a static file that's stale the day you buy it.

That's exactly what the New Retailer Leads feed is built for: newly licensed businesses, enriched with owner and phone, delivered the week they open.